Alfa Zoute :: Marketing Belgium2008

2006 | 2007| 2008


Briefing:
  • Position Alfa Romeo as a Premium brand.
  • Use opportunity of high frequency on Belgian coast during Summer.
  • Create visibility through partnerships (focus on Spider Diesel).
  • Generate traffic on TestDrives.
Recommendation:
  • Create memorable visibility
  • Create partnerships with key events and locations (key retailers)
  • Sustain strategic partnership with RZTC (Tennis Club) and Zoute
    Paper.
  • Create a fleet of co-branded vehicles (flexible according to events)
  • Organise Shuttle Services across the resort.
  • Work with a selected group of POS to distribute a Shuttle Pass
  • Organise Shuttle Services for partner events.
  • Use stationary vehicles in prime locations in the resort.
  • All these actions collect client feedback and allow to promote the TestDrives.

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