- Position Alfa Romeo as a Premium brand.
- Use opportunity of high frequency on Belgian coast during
- Create visibility through partnerships (focus on Spider Diesel).
- Generate traffic on TestDrives.
- Create memorable visibility
- Create partnerships with key events and locations (key retailers)
- Sustain strategic partnership with RZTC (Tennis Club) and
- Create a fleet of co-branded vehicles (flexible according
- Organise Shuttle Services across the resort.
- Work with a selected group of POS to distribute a Shuttle
- Organise Shuttle Services for partner events.
- Use stationary vehicles in prime locations in the resort.
- All these actions collect client feedback and allow to promote