Belgacom Price Perception :: Traffic Building Belgium

  • Create awareness campaign to convey the various package deals
    available to customers.
  • Create a concept to invite customers to check their invoices and choose most relevant package deal adapted to their needs.
  • 2 parts to this promotion:
    • Coordinate a wide-scale field operation of POS rebranding (180 POS over 3 days)
    • Create entertainment in front of 24 selected POS (TBS) to drive traffic and invite customers to check their invoices
  • Develop an entertaining and seductive theme in line with the concept
  • Create a workable concept in line with ABL communication
  • Recruit a sufficient number of quality visual placement operators
  • Organise the necessary logistics to cover 180 POS in only 3 days
  • Organise a totally secure reporting system with pictures of each POS
  • Recommend and supervise the logistics involved in the animations
  • Recruit skilled and experienced staff for the traffic building

 :: Traffic Building Belgium
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