Friday’s Bike Day :: Event Marketing and Road Show

Briefing:
  • Implement a road show to follow-up on a pre-event awareness campaign carried out in a number of major companies in Brussels City-centre.
  • This campaign aims to inspire workers to cycle to work on Fridays.
  • The companies were selected by IBGE
  • To organise and manage a series of “meet & greet” events on 3 Friday mornings for workers when they arrive.
  • Organise a breakfast and distribute welcome packs
Recommendation:
  • Adapt the concept “change your habits and cycle to work on Friday” to a suitable visibility and awareness road show = generate interest
  • Create a “domino” effect (word of mouth)
  • Inspire workers to create a new habit
  • Create and design a welcome environment.
  • Emphasize the quality of the welcome thanks to a quality breakfast, using organic products.
  • Ensure a controlled operation, both on staff and logistics
  • Ensure all supplies used are recyclable, organic or sustainable.

 :: Event Marketing and Road Show
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