Bose Home Entertainment (Lifestyle & 3-2-1) :: Merchandising and technical Demo

Briefing:
  • Manage and coordinate a team of technical demonstrators to promote the high quality of the product available to consumers.
  • Select a number of relevant events and points of sale negotiated by Bose with the retail network.
  • Design and produce visibility material for events
  • Organise and coordinate presence at exhibitions (Batibouw, Interieur and Cocoon)
  • Mount and dismount branded visibility equipment in POS.
  • Update products in POS
  • Coordinate quality demonstrations and sales activation in POS
Recommendation:
  • Organise tasks in 3 phases: design & production, staff recruitment, event coordination
  • Recruit highly selected staff for each phase : merchandisers, demonstrators, staff at major events
  • Create thorough staff briefing for each category
  • Build appropriate reporting and debriefing procedure for:
    • quantitative results (benchmark)
    • qualitative feedback (consumer insights)
  • Aim to create a network of independent retailers.

 :: Merchandising and technical Demo
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