Bose Home Entertainment (Lifestyle & 3-2-1)
:: Merchandising and technical Demo
- Manage and coordinate a team of technical demonstrators to
promote the high quality of the product available to consumers.
- Select a number of relevant events and points of sale negotiated
by Bose with the retail network.
- Design and produce visibility material for events
- Organise and coordinate presence at exhibitions (Batibouw,
Interieur and Cocoon)
- Mount and dismount branded visibility equipment in POS.
- Update products in POS
- Coordinate quality demonstrations and sales activation in
- Organise tasks in 3 phases: design & production, staff
recruitment, event coordination
- Recruit highly selected staff for each phase : merchandisers,
demonstrators, staff at major events
- Create thorough staff briefing for each category
- Build appropriate reporting and debriefing procedure for:
- quantitative results (benchmark)
- qualitative feedback (consumer insights)
- Aim to create a network of independent retailers.