La Laitière :: Animation, Sampling and Sales Activation

Briefing:
  • Create a Below-The-Line sales promotion using ABL campaign
  • Recommend a manageable logistical implementation plan
    • Mounting/Dismantling stands for POS
    • Coordinate logistics and recruit/manage staff
  • Create a successful sales activation programme
Recommendation:
  • Work hand in hand with ABL agency to re-create the décor of the TV advert.
  • Supervise all logistics involved in using material created by above.
  • Brief logistics staff on equipment (mounting/dismantling)
  • Manage relationships with POS
  • Recruit and manage staff
  • Monitor staff performance and reporting

 :: Animation, Sampling and Sales Activation
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