Orangina Brand Experience :: Brand Experience

Briefing:
  • Sample and taste a total 205,000 cans
  • Experience, share and enjoy!
  • Maintain products at optimum consumption conditions (cool)
  • Connect with customers and convey positive brand message
  • Reach customers when the whole family unit is together.
  • Convey the pleasure of sharing a moment as a family
  • Distribute discount vouchers
Recommendation:
  • Create a concept
  • Carry out animations, which build on the values of sharing moments
    as a family.
  • Recruit staff with commercial experience
  • Organise logistics and warehousing (permanent refrigeration)
  • Identify relevant locations and find alternatives to traditional ones
  • Create more than sampling = entertainment (valuable to nearby
    POS)
  • Manage staff and reporting (sampling and flyer distribution)

 :: Brand Experience
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