Orangina Brand Experience
:: Brand Experience
- Sample and taste a total 205,000 cans
- Experience, share and enjoy!
- Maintain products at optimum consumption conditions (cool)
- Connect with customers and convey positive brand message
- Reach customers when the whole family unit is together.
- Convey the pleasure of sharing a moment as a family
- Distribute discount vouchers
- Create a concept
- Carry out animations, which build on the values of sharing
as a family.
- Recruit staff with commercial experience
- Organise logistics and warehousing (permanent refrigeration)
- Identify relevant locations and find alternatives to traditional
- Create more than sampling = entertainment (valuable to nearby
- Manage staff and reporting (sampling and flyer distribution)