Auto Shows 2004, 2005, 2006, 2007, 2008 :: Utility Vehicle and Car Exhibition Brussels
:: LANCIA Trade Show 2007

Briefing:
  • Create, design and construct the Alfa Romeo stand
  • Manage the stand delivery and construction for Fiat and Lancia
  • Manager and coordinate presence and animations
  • Create visibility, generate traffic, provide information to prospects and collect customer data
  • Coordinate the elements of the exhibition managed, which have been outsourced:
    • Coordinate requests from various departments
    • Empowered to deal with FEBIAC (exhibition organisers)
    • Responsible for entire contact management process and subsequent IT requirements
    • Manage and organise all protagonists involved (suppliers and agency staff and FGAB staff)
    • Manage and coordinate all logistics involved (stocks, uniforms, staff, entertainment, theatrical productions – light and sound, food & beverage, etc)
  • Manage and coordinate specific vehicle launches:
    • 2004: Alfa GT
    • 2006: Alfa 159
    • 2007 : 8C
    • 2008 : Fiat 500 / Lancia Delta
Recommendation:
  • Create workflow chart and planning 6 months ahead of the event.
  • This planning organises projects by task and by deadline.
  • Recruit a Senior Execution for the overall supervision and manage a team of internal and external resources involved in the entire project.
  • Coordinate all suppliers involved (stand design, construction, etc)
  • Recruit all external staff to generate traffic on stand
  • Ensure specific rigorous application of brand requirements
  • Manage and coordinate logistics involved in on-site test-drives
  • Manage and supervise a series of special events within the show.
  • Manage and supervise the Media and Trade days as well as the VIP Night.
  • Manage a below-the-line communication programme.

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