Shell Express Conversion :: Shell Express Conversion

Briefing:
  • Coordinate an entertaining stand for Families at the National Day celebrations in Brussels on 21 July.
  • Inform parents on name change
  • Convey key brand message : “cheaper but still so Shell”
  • Inform customers about new payment terminals:
    • One terminal per pump = faster
    • Credit cards accepted
    • Much improved fraud protection
  • Promote Shell fuels : V-Power and Diesel Extra
Recommendation:
  • Recruit Entertainment team
  • Give proper briefing to staff so as to allow staff to build trust
    immediately.
  • Solid staff briefing on product.
  • Organise a fun and entertaining stand at 21 July celebrations:
    • balloons (for spreading visibility and branding)
    • Wheel of Fortune game (win a dinky toy or consolation prize).
    • Prototype of ecological vehicle on display
    • Information flyers on distribution

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