- Inform customers on name change
- Convey key brand message : “cheaper but still so Shell”
- Show customers new payment terminals next to pumps:
- One terminal per pump = faster
- Credit cards accepted
- Much improved fraud protection
- Promote Shell fuels : V-Power and Diesel Extra
- Provide customer feedback.
- Recruit staff with commercial profile and language skills.
- Give proper briefing to staff so as to allow staff to build
- Ensure staff are respectful of customer privacy (dialling
- Provide staff outfits and badges
- Solid staff briefing on product.
- Create professional procedure for fast customer feedback