Shell Express Conversion :: Field Customer Support

Shell 21 July | Shell Xpress

  • Inform customers on name change
  • Convey key brand message : “cheaper but still so Shell”
  • Show customers new payment terminals next to pumps:
    • One terminal per pump = faster
    • Credit cards accepted
    • Much improved fraud protection
  • Promote Shell fuels : V-Power and Diesel Extra
  • Provide customer feedback.
  • Recruit staff with commercial profile and language skills.
  • Give proper briefing to staff so as to allow staff to build trust
  • Ensure staff are respectful of customer privacy (dialling card code).
  • Provide staff outfits and badges
  • Solid staff briefing on product.
  • Create professional procedure for fast customer feedback to Shell

 :: Field Customer Support
Copyright © 2013 Yes Sir! - Field Marketing Agency - Experiential Marketing - Sales Promotion - Sampling Job Hotesses - Job Students Brussels Belgium :: Field Customer Support :: Web Agency Alys