Esprit – EDC Party Shopping :: Event Marketing

EDC Flyering | EDC Opening
  • Background:

    Esprit was one of the co-sponsors of the MTV awards in München. To support this sponsorship, Esprit decided (through their agency, Pulsmacher) to organise a series of shopping parties for the Esprit card-holders through their network in Europe. An email invitation was sent to all members with the incentive to win 4 x 2 entries to the MTV Awards. Pulsmacher needed to find local agencies across Europe to deliver the operations and logistics of the Shopping parties.

  • Coordinate staff and logistics for 2 “shoppertainment” evenings in the Leuven and Antwerp shops on 18 October 2007:
    • Deliver and coordinate catering solutions
    • Provide and supervise security staff
    • Provide and supervise photographer and video producer to deliver content for the EDC website.
  • Promote and escort 4 VIPs at Café d’Anvers (Antwerpen) in the context of this European promotion (branding and co-sponsoring)
  • Recruit staff and build teams of 4 + security
  • Liaise with Pulsmacher for visual material
  • Brief staff on logistics and security
  • Brief photographer and video producer

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