Boniface | St-Gery
- Create visibility and brand recognition
- Generate traffic to Alfa’s “test drive”
- Create impact by being surprising and memorable.
- Ensure data capture through a web-based competition
- Create a highly visible and entertaining theme (MTV style):
- Entertaining Ali G character engaging the audience
- Young attractive hostesses supporting Ali G
- Work with comedians rather than sales promoters
- Create a buzz in trendy areas where young urban affluent
people “hang out”.
- Be surprising and engaging (interactive)
- Generate interest and capture this interest through web traffic