Alfa iPod147 Guerrilla DJ-ing :: Guerrilla Marketing
Place Saint-Boniface

clips: Flagey Belga | Châtelain | St Boniface | St-Gery | Flagey2 | Kortrijk

Briefing:
  • Create visibility and brand recognition
  • Generate traffic to Alfa’s “test drive” website
  • Create impact by being surprising and memorable.
  • Ensure data capture through a web-based competition
Recommendation:
  • Create a highly visible and entertaining theme (MTV style):
    • Entertaining Ali G character engaging the audience
    • Young attractive hostesses supporting Ali G
  • Work with comedians rather than sales promoters
  • Create a buzz in trendy areas where young urban affluent people “hang out”.
  • Be surprising and engaging (interactive)
  • Generate interest and capture this interest through web traffic

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