The Internet Month @ Belgacom :: Traffic building and sales activation

Briefing:
  • Support a TV campaign (reinforced by door-to-door distribution and POS window stickers) by organising traffic building promotions in a selection of POS
  • Work on the theme of “Internet Month”
  • Generate traffic in 25 POS
  • Contribute to the increase of subscriptions to ADSL
Recommendation:
  • Create a theme for the animation/entertainment (magician card tricks)
  • Build in incentives to:
    • walk into POS
    • motivate sales
  • Create relevant and attractive visibility.
  • Create and produce a “wizard” stand
  • Produce uniforms (entertainer and hostesses)
  • Build in a contact recruitment mechanism for future promotions

 :: Traffic building and sales activation
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