Belgacom Packs Promotions :: Traffic Building and Sales Activation

Briefing:
  • Support promotional campaign (POS window stickers) themed on silhouettes, promoting special offers on various product packs, combining TV, internet and phone)
  • Create a workable theme consistent with the visuals in POS
  • Generate traffic in 24 POS
  • Invite customers to test their invoice to check whether they could optimise the Belgacom services with packs on offer.
  • Contribute to the increase of subscriptions on product packs
Recommendation:
  • Create a theme for the animation through uniforms and visibility
  • Create surprise with simplicity and theme of outfit (pure white = reminder of silhouettes in visibility campaign).
  • Produce uniforms (hostesses / promo boys)
  • Recruit staff who will have the drive to engage customers in the street

 :: Traffic Building and Sales Activation
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