BNP Paribas Fortis Fan Days :: Customer Show

Briefing:
  • Recommend attractive/innovative entertainment ideas for the fans
  • Ensure an appropriate crowd flow during the climax of the event (the
      35,000 fans meet the club’s star players)
  • Recommend relevant activities to keep the fans on the stand
  • Ensure an optimal visibility for BNP Paribas Fortis during the event
  • Produce, coordinate and manage all the stand components
  • Recruit and manage the entertainers as per the initial proposal
  • Recruit and manage the team required to operate the stand
  • Remain within tight budget
Recommendation:
  • Create workflow chart and planning 6 weeks ahead of the event.
  • This planning organises projects by task and by deadline.
  • Coordinate all suppliers involved (stand design, construction, etc)
  • Ensure specific rigorous application of brand requirements
  • Manage and supervise a series of activities within the stand
  • Manage the workflow involved in coordinating all suppliers:
    • Overall space and space for each activity
    • Goal panels
    • Cardboard cut-out displays
    • Photo exhibition
    • Gifts  (Anti-stress balls & tattoes)
    • Quizz (questions and forms)
    • Stage
    • Entrances
    • Goals
    • Footballs
    • Sound and video equipment
    • Web platform (photos posted online the next day)
  • Recruit, brief and manage staff and entertainers

 :: Customer Show
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