Danone Actimel Hard Selling and Sampling :: Customer Show

Briefing:
  • Boost sales during Summer thanks to a powerful offer
  • Rebond with existing customers = increase seasonal loyalty
  • Create an impactful and visible promotion outside the stores
  • Ensure qualitative tastings for 4 flavours
  • Capture qualitative customer feedback
Recommendation:
  • Build on the experience acquired thanks to previous similar jobs on Danone Activia Drink:
    • fine-tune the planning
    • reduce infrastructure costs by re-using existing Danone equipment
  • Build on existing equipment to create impact and visibility
  • Negotiate with POS to organise a hard selling and visibility promo outside the stores
  • Combine the impact of visibility with very strong offer to increase results
  • Adapt outfits for Summer promotion
  • Create a controlled logistics environment to keep the product at the right temperature at all times (in order to be sampled in the right conditions) :
    • Warehousing
    • Deliveries to the sampling locations
    • Storage during sampling actions (6 branded cooling vehicles)
  • Daily management of staff recruitment, briefing and reporting recruited according to strict guidelines   

 :: Customer Show
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