Nescafé Dolce Gusto Demonstrations :: Tasting

Briefing:
  • Accompany the launch of the new (on the Belgium market) Nescafe Dolce Gusto with a dedicated sales team with good sales results
  • Manage and coordinate a team of demonstrators to promote high quality, multiplicity and practicity of the product. 
  • Organise and coordinate presence of animators at points of sales
  • Manage the demonstration material
  • Mount and dismount branded visibility equipment in POS.
  • Coordinate quality demonstrations and sales activation in POS
Recommendation:
  • Organise tasks in 3 phases: production, staff recruitment, event coordination
  • Recruit highly selected staff: demonstrators and coachs
  • Create thorough staff briefing
  • Build appropriate reporting and debriefing procedure for:
    • quantitative results (benchmark)
    • qualitative feedback (consumer insights)

 :: Tasting
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