Nescafé Dolce Gusto Demonstrations
- Accompany the launch of the new (on the Belgium market) Nescafe Dolce Gusto with a dedicated sales team with good sales results
- Manage and coordinate a team of demonstrators to promote high quality, multiplicity and practicity of the product.
- Organise and coordinate presence of animators at points of sales
- Manage the demonstration material
- Mount and dismount branded visibility equipment in POS.
- Coordinate quality demonstrations and sales activation in POS
- Organise tasks in 3 phases: production, staff recruitment, event coordination
- Recruit highly selected staff: demonstrators and coachs
- Create thorough staff briefing
- Build appropriate reporting and debriefing procedure for:
- quantitative results (benchmark)
- qualitative feedback (consumer insights)