Fiat Bravo Convention :: Trade Event

Briefing:
  • Organise a national product launch for the Fiat Bravo aimed at all the Belgian FGAB dealers.
  • Motivate and inspire the dealers
  • Launch the new Fiat logo.
  • Be innovative and “unconventional”
Recommendation:
  • Creative concept : “The Red Groove Sensation by Fiat Bravo”
  • Original and “off-the-beaten-track” venue: SAP Lounge
  • Production and viewing of a short film portraying the history of the company, from the 50’s to today (VJ-ing)
  • Quality artistic entertainment: several performances.
  • Bal Modern Sound System (4 musicians and live DJ) to entertain during the “revelation” of the new model.
  • Aerial act.
  • Original hostesses (“coyote girls”) live entertainment.

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