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Fiat Bravo Convention :: Trade Event
Organise a national product launch for the Fiat Bravo aimed at all the Belgian FGAB dealers.
Motivate and inspire the dealers
Launch the new Fiat logo.
Be innovative and “unconventional”
Creative concept : “The Red Groove Sensation by Fiat Bravo”
Original and “off-the-beaten-track” venue: SAP Lounge
Production and viewing of a short film portraying the history of the company, from the 50’s to today (VJ-ing)
Quality artistic entertainment: several performances.
Bal Modern Sound System (4 musicians and live DJ) to entertain during the “revelation” of the new model.
Original hostesses (“coyote girls”) live entertainment.
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