Tour des Fromages :: Animation Sampling Sales activation
(a promotion themed on the Tour de France)

Briefing:
  • Build on promotions already organised in POS in 2006
  • Create an entertaining game linked to a sales promotion
  • Create awareness and entertainment outdoors on parking
  • Activate sales indoors
Recommendation:
  • Create a highly visible and topical entertainment
  • Create synergy between the sales promotion and the entertainment
  • Manage logistics
  • Manage relationships with POS
  • Recruit and manage staff
  • Monitor staff performance and reporting

 :: Animation Sampling Sales activation
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