Gini : the Hottest of Cool Drinks :: Sampling Tasting

Briefing:
  • Sample and taste 77,000 Gini Light
  • Sample and taste 23,000 Gini Regular
  • Maintain products at optimum consumption conditions (cool)
  • Connect with customers and convey positive brand message
  • Convert customers to becoming loyal and faithful to the brand
  • Ensure high visibility and mobility (to avoid duplication)
  • Convey the brand values : young and sexy.
Recommendation:
  • Create a concept
  • Recruit staff with commercial experience
  • Organise logistics and warehousing (permanent refrigeration)
  • Identify relevant locations and find alternatives to traditional ones
  • Manage staff and reporting (sampling and flyer distribution)

 :: Sampling Tasting
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