Nescafe - Sampling 2010 :: Event Marketing and Sampling

Briefing:
  • Reinforce the Nescafé brands’ positioning
  • Recommend a visible and reliable sampling action 
  • Recommend a sampling mechanic that allows wet samples with hot water (min. 75°)
Recommendation:
  • Create a compelling and modular stand (visibility):
    • Easily and quickly mounted/dismantled
    • Strong image impact (TV-DVD)
    • welcoming space that can take many customers
    • Proven logistics to guarantee a min. of 2,000 hot cups per day
    • Consumers can also serve and prepare the coffee themselves
    • self-sufficient in power source (generators)
  • Negotiate presence at a wide range of relevant events
  • Confirm negotiations with points of sale
  • Recruit and manage teams
  • Ensure quality control and KPI management

 :: Event Marketing and Sampling
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