Nestlé Permanent Sampling Partnership :: Permanent tasting selling out hardselling

Briefing:
  • Become an extension of Nestlé’s product marketing departments by being their official sampling and sales activation solutions provider.
  • Orchestrate all logistics involved
  • Maximise visibility in POS
  • Sell and distribute promotional material (gadgets, coupons & vouchers)
  • Optimise cost and staff performance by having regular staff to become
    “brand ambassadors” who have extensive product knowledge and need little briefing.
  • Set-up and efficient, thorough and transparent debriefing method
Recommendation:
  • Create and produce permanent infrastructure and logistics
  • Appoint a permanent account executive to handle the entire programme
  • Daily management of external staff, briefing and reporting
  • Ensure the external team is a regular one and specialised by product.
  • Manage and implement annual planning (with forecasted activity)
  • Manage a bottom to top reporting mechanism
  • Develop and maintain an online ordering, job tracking and reporting system (extranet)

 :: Permanent tasting selling out hardselling
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