Pink Lady :: Sampling and Sales Activation

Briefing:
  • Organise a series of 40 sales promotions in a designated list of POS
  • Coordinate the “Tele-Check” with each POS (daily check of stock availability in orders made by department managers)
  • Coordinate PLV material and placement/removal
  • Recruit sales staff. Profile is very important.
  • Use existing Sopexa equipment (mobile stands, PLV and outfits)
Recommendation:
  • Coordinate Sopexa equipment (stands, PLV and outfits)
  • Coordinate sampling equipment
  • Recruit staff : 25-35 attractive women with sales experience
  • Secure good relationship with Fruit&Veg Manager of each POS
  • Guarantee a positive influence of the above’s decision to order more stock than usual (expected increase in sales)

 :: Sampling and Sales Activation
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