Agrum Your Day :: Sampling and Tasting

Briefing:
  • Sample and taste 30,000 Agrum Light
  • Sample and taste 40,000 Schweppes Agrum
  • Maintain products at optimum consumption conditions (cool)
  • Connect with customers and convey positive brand message
  • Convert customers to becoming loyal and faithful to the brand
  • Ensure high visibility and mobility (to avoid duplication)
  • Experience 2 products at the same time in same promotion
  • Distribute 2 discount vouchers for future purchases
Recommendation:
  • Create a concept
  • Recruit staff with commercial experience
  • Organise logistics and warehousing (permanent refrigeration)
  • Identify relevant locations and find alternatives to traditional ones
  • Manage staff and reporting (sampling and flyer distribution)

 :: Sampling and Tasting
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